Dao’s Story: A Japanese Lecturer-Turned-Interpreter Who Trusts Hadara Bags Every Day

Dao’s Story: From Japanese Lecturer to Freelance Interpreter with Hadara by Her Side

Meet Dao – Sirada Boonserm, a former Japanese language lecturer who taught at university for over 15 years. Today, she works as a freelance translator and interpreter, while also teaching Thai to Japanese learners.

Her days are filled with documents, devices, and constant movement. For her, a bag isn’t just an accessory—it’s an essential partner that supports her work and her health.

Discovering Hadara: From a Facebook Page to Becoming the “Hadara Model”

Dao first discovered Hadara around 2018 through Facebook.

At first, she thought it was a Japanese brand because of the name Hadara Hako. When she later found out it was Thai, she was genuinely impressed—and quickly became a loyal fan.

Her colleagues even tease her as the “Hadara Model” at work. Whenever someone compliments her bag, she immediately starts explaining its features, compartments, and comfort in detail. On the BTS skytrain, she always feels a little spark of joy when she spots someone carrying a Hadara bag too.

Once, while presenting at an academic conference, she noticed someone using a Chapter 159—a model she had wanted but missed. She admits she was “silently fangirling” in that moment.

Building Her Collection: 11 Bags, Shared with People She Loves

Over the years, Dao has bought 11 Hadara bags.

She has given 2 to senior and junior colleagues, and 2 to her mother—leaving 7 bags in her active rotation.

Her first bag was Chapter 23, bought three weeks before she flew to Japan for her PhD. It became a beloved companion through her student life abroad.

During her stay in Japan, she also wanted to buy Chapter 49, but the COVID period made it difficult to bring more bags back.

Favorite vs Most Used: Different Bags, Same Love

Dao says her “most-loved bag” and her “most-used bag” are not the same—but both are equally important in her life.

💛 All-Time Favorite: Chapter 183 – A Feminine Crossbody with Attitude

Perfect size for weekends and her final years teaching at university

Fits her earphones and essentials with well-organized compartments

Once, she even folded a cardigan and slipped it inside—surprisingly, it fit

She loves that it’s a crossbody bag that still looks feminine, adding a stylish touch to any outfit

“If I had to choose just one bag, I’d choose Chapter 183.”

💚 Most Used Right Now: Chapter 159s (Green)

Chosen specifically for its separate compartment for her iPad and keyboard

Her go-to for working on translation projects outside the house

Purchased shortly after leaving her university job—a symbolic “new chapter” bag

She had a hard time finding the green one; no one was reselling it in second-hand groups

Eventually she asked Hadara Outlet directly and got it from there

She still remembers how fast the delivery was—ordered one day, arrived the next

Recently, she found out it can even fit her lunchbox and coffee tumbler alongside her electronics

“It’s the bag I can rely on to carry everything I need.”

🤎 Current “Confidence Booster”: Classic 85 in Almond Milk

She first saw it at the Hadara shop in Central Ladprao and literally stopped in her tracks

Normally she buys based on logic and function—but this time, her heart made the first move

She tried to convince herself to choose navy (less likely to show dirt), but after sending a photo to her boyfriend, he said the Almond Milk color was stunning, so she went with that

Even though it’s a larger bag, it’s very well-structured, with compartments that perfectly fit her e-reader and full-size headphones

“Just carrying Classic 85 makes me feel beautiful—no extra accessories needed.”

From University Lecturer to Freelance Interpreter: How Hadara Supports Her Work

Dao taught Japanese language at university from 2009 to 2024, with breaks for her master’s and PhD studies in Japan. Now, she works as a freelance translator and interpreter and teaches Thai to Japanese learners.

Throughout these shifts, Hadara bags have made her work easier and lighter—literally.

Chapter 148

She bought this after getting a university position. It became her “teaching gear” carrier—holding her laptop, camera, headset with mic, pen tablet, and stacks of graded papers.

“Chapter 148 handled everything—laptop, documents, teaching tools—without feeling overloaded.”

Classic 37 (Green) – the backpack that “saved her shoulders” as an interpreter

Earlier, she used Chapter 185 for interpreting jobs. It could fit A4 documents, but being a shoulder tote made it harder to carry chargers and other items comfortably.

Switching to Classic 37 gave her:

A slim, formal-looking backpack

Easy-access bottle pocket—especially useful since she drinks water frequently

Enough space to hold her translation clipboard, iPad, and more

“I worked as an interpreter from 7:30 AM to 10:30 PM that day, and still didn’t feel shoulder pain.”

Beyond Bags: Airwalk Shoes That Walk Every Step with Her

Dao also praises Hadara’s Airwalk shoes:

She bought them in late 2023 and immediately wore them on a trip to Vietnam—lots of walking and even hiking, with no foot pain

She wears them while teaching, especially during activity sessions where she needs to walk around the classroom

On a recent trip to Japan, she walked over 10,000 steps a day, and the shoes handled it effortlessly

“Airwalk makes walking feel more fun. They’re truly ready to go anywhere with me.”

Which Hadara Bags Suit Japanese Users?

With over 20 years of experience with Japanese culture, Dao divides her recommendations into three groups:

University Students –

She recommends Chapter 102s:

Perfect for students who commute by bicycle

Front compartment with planner-friendly space and card slot

Great for Japanese students who love using planners and staying organized

Office Workers –

Chapter 67 is her pick:

Tote style, fits a laptop

Compact yet has full 360-degree pockets

Polished enough for the workplace, practical enough for daily commuting

Homemakers & Off-Duty Days –

She suggests Classic 66 and Classic 49:

Smaller, cute, and easy to carry

Perfect for quick grocery runs or casual outings in the neighborhood

Dao feels that Hadara’s design reflects something very Japanese: Kikubari (気配り)—the spirit of thoughtful consideration for others.

“From the way the pockets and straps are designed, you can tell Hadara really thinks from the user’s point of view. That’s something I believe will resonate deeply with Japanese people.”

If Hadara Enters Japan One Day: A Brand with Real Potential

Dao strongly believes Hadara has what it takes to succeed in Japan—if the target segments and retail channels are chosen carefully, and if seasonal elements are considered in collections.

“Many Japanese products are born from solving everyday problems. Hadara bags do exactly that for women—with details like card slots for train travel or lipstick compartments to avoid digging through a messy bag.”

Her Message to Anyone Still Hesitating About Hadara

To those still unsure whether to try a Hadara bag, Dao offers this heartfelt advice:

“If you’re looking for a well-designed bag that truly considers your lifestyle, with soft straps and a lightweight feel, I hope you’ll give Hadara a chance.

For me, Hadara is happiness—a bag that carries joy with me everywhere, just with less weight on my shoulders.

Using Hadara is a form of self-care. We only have one pair of shoulders; replacing them isn’t easy.

Once you try it, you’ll understand why I don’t buy other bag brands anymore.”