เรื่องเล่าคุณหญิง: ข้าราชการหญิงที่เลือก Hadara เป็นกระเป๋าคู่ใจในทุกภารกิจ

A Story from a Thai Civil Servant: Carrying National Missions—With the Bag She Chose Herself

In a fast-paced career filled with official duties and constant travel, it’s hard to find a bag that truly understands the life of a working woman.

For Dr. Chongkol Liewveha Phattharaphokinphiban, or “Ying” as friends call her, the answer is clear:

“It’s Hadara. Because Hadara gives me confidence.”

A Life on the Move—With a Bag That Stays

As a government officer at Thailand’s Ministry of Labour, Ying works under the Department of International Cooperation. Her role involves accompanying high-ranking officials for domestic and international meetings—often in unpredictable environments.

Yet through every assignment, one thing remains constant:

“My Hadara bag has always been with me.”

From an NGO Worker to a National Delegate

Ten years ago, Ying worked for an NGO in remote border areas. She Googled:

“Lightweight backpack, good quality, stylish.”

That’s when she found Hadara.

“I read reviews and decided to try one. It was a red backpack—don’t remember the model, but it still works perfectly today.”

She used that bag in the field, through mountain climbs, heavy rain, and challenging terrains—supporting vulnerable communities. And when she transitioned to a city job, the same Hadara bag followed her there too.

From One Red Bag to Over 20 Hadara Pieces

“Every time I pass Hadara at Central Ladprao, I have to stop.”

Some weeks she bought 2–3 bags. Others came from Facebook resale groups or Shopee.

“I probably have over 20 Hadara bags now!”

Though she has owned luxury brands before, none matched the practicality, comfort, and design that Hadara offered.

“I sold all my branded bags. Hadara is the only brand I use now.”

Carrying Confidence, Even Next to High Officials

For Ying, appearance is just as important as functionality—especially when standing beside directors-general or ministry leaders.

“I often carry everything—documents, audio recorders, tablets, even medicine—just in case.

But Hadara lets me look professional while staying fully prepared.”

She recalls one proud moment:

“At an overseas meeting, a senior official said, ‘Hey, we use the same bag!’

It made me so proud. Even if Hadara is more affordable, I knew I’d made the right choice.”

A Deeper Bond with the Brand

Ying has never met NinK and Nok—the founders of Hadara—but feels deeply connected.

“I admire their passion. I see them live-stream, answer questions sincerely, and always value customer feedback.”

Even with late-night duties for international coordination, she follows Hadara updates through live videos and online groups. She regrets missing their last event but remains a loyal supporter.

“I know Hadara will always stay close to its customers.”

Final Words: Hadara Is More Than a Bag

“Hadara is my confidence. It fits every need of a working woman.”

She encourages anyone still searching for a reliable bag to try one.

“If you haven’t used Hadara yet, give it a try. Once you do, you won’t want to switch.”

In a world chasing simplicity laced with intention, Hadara isn’t just a bag—it’s a companion that truly understands.

Just as it has understood Ying.