The Story of Tui: A Retired HR Manager Who Found Her Perfect Lightweight Everyday Bag in Hadara

A Retired HR Manager Who Found Her Perfect Everyday Bag in Hadara

Burasakorn Jirayoth, known as “Tui,” is a former hotel Human Resources Manager who has been retired for five years. Today, her life is filled with travel, especially trips across Northern Thailand, as well as joyful reunions with her longtime friends three to four times a year. Her lifestyle is relaxed, but active enough that she needs a bag she can truly rely on.

Her first encounter with Hadara began on Facebook. She often watched the live sessions hosted by Nong and Ning. Although she had never used a fabric bag before and preferred leather bags, everything changed when she joined a game during a livestream and won a Hadara wallet. After trying it, she found it surprisingly lightweight, spacious, and convenient. That pleasant experience encouraged her to purchase her first full-sized bag, Chapter 173, through an app.

She has now been using Hadara since 2023, and in just two years she has collected around 20 bags, plus an additional 3 earned through reward points. She describes the brand as “a pleasant addiction,” something that grows on her the more she uses it. What makes Hadara stand out for her is the brand’s signature softness on the shoulders, lightweight structure, and well-designed compartments. Some models even include built-in wallets, eliminating the need to carry multiple bags. The variety of styles and colors makes it easy to match with any occasion.

One of the moments that made her truly grateful for choosing Hadara happened during an international trip. She explained how convenient it was to store her passport and boarding pass in the front compartments, making them easy to access when needed and secure when placed back in the inner safety pocket. Another memorable incident was when she lost her condo key but managed to get inside using the spare key she always keeps attached to the key strap inside her Hadara bag—a feature she rarely sees in other brands.

Hadara has also become part of her social circle. At class reunions, she often brings Hadara bags as gifts, and after introducing them to her friends, many became fans themselves. During gatherings, everyone enjoys showing off their latest Hadara bags in a friendly, playful way. Through an online second-hand Hadara group, she even formed a new friendship with another fan, Thanyalak Phetsawas.

Her most-used bag at the moment is Story 1. She loves its perfect medium size, built-in wallet, and multiple compartments. The embroidered rose design adds a charming touch, and the small matching coin pouch makes it even more adorable. She owns two colors—light gray and sapphire gray—and says that every time she carries them, someone compliments the bag.

Her love for Hadara has influenced her family as well. Her niece, a doctor, fell in love with the design and now uses large Hadara bags to carry her laptop and work documents. Her American sister-in-law also adored the Hadara bag given to her as a gift.

When asked what makes a “good bag,” Tui says it must be well-made, thoughtfully designed, aesthetically pleasing, equipped with useful compartments—including a wallet section—and easy to maintain. To her, Hadara fulfills every one of these requirements.

Her message to anyone who hasn’t tried Hadara yet is simple:
“Every woman deserves a good bag—one that feels good, looks good, and supports your lifestyle. Hadara is that bag. It’s a Thai brand we can proudly carry.”